A Semi-Monthly Newsletter for Material Handling Equipment Distributors
June 15, 2008
 Breaking News
  Industry Awareness Update
  YDP Conference
 Industry Beat
  Company News
 Sales Success Story
  LiftOne with Ridg-U-Rak
 MHEDA University
 MHEDA News
  Industry Reports Available
  Value of Networking

Autoquip's
New Take On Productivity

Autoquip developed its line of material handling equipment as the industry evolved. As modern manufacturing and distribution systems and procedures got more sophisticated, they also became more standardized. Just as conveyor systems and machine tools standardized to work better with other equipment, so did their material handling requirements.

These dramatic productivity breakthroughs also standardized the material handling industry to the point that it commoditized standard lift equipment to the degree that many domestic manufacturers now import their own product designs. But the cost of this shift to commodity products is high, in that these manufacturers cannot economically customize their offerings for special applications.

Custom Autoquip high-capacity automatic feeding lift featuring an oversized platform, powered turntable, and the ability to travel forward and backward in addition to up and down.

Autoquip, however, has seen its future by looking back at its past, back to the time when modern manufacturing concepts were just beginning, and the majority of Autoquip's business was custom or special order products that had to be engineered and manufactured to satisfy a specific need. While Autoquip never stopped taking on custom projects, it, like everyone else in the industry, was more focused on volume sales of standard lift tables and other basic material handling products.

While many companies have sacrificed product flexibility for volume sales, Autoquip's broad product line and experience has manifested into one of the company's biggest advantages. Autoquip can deliver a maximum return-on-investment by matching the various technology platforms of its standard product lines to create a cost-effective solution for a specific application.

According to General Manager Joe Robillard, "Autoquip not only provides totally custom solutions, it can also provide affordable customized solutions based on its broad standard lines of high quality lifting and material handling equipment." Autoquip will adapt any of its standard products with custom modifications to provide custom product productivity gains, at a fraction of the cost of a totally custom solution.

Autoquip custom lift, tilt & turn automated positioning lift.

For example, a Fortune 500 company recently needed an end-of-conveyor lift and turn combination lift that could handle 4,000 pound loads, but had a minimum height requirement of 8-1/2 inches, including a gravity conveyor. Autoquip successfully created a solution by adapting its XLT Low Profile lift with a turntable that could accommodate a gravity conveyor with an air brake, and an air limit switch for the turntable. This required re-engineering the leg sets to spread them apart enough to accommodate the turntable and its safety and control equipment. In the end, the customer got a low profile, high capacity solution that was significantly less expensive than designing a custom product from scratch.

So while Autoquip continues to offer its highly competitive and dependable lines of standard lifting equipment and Freightlift vertical reciprocating conveyors, it has rekindled its passion for the type of custom solutions that built the company. Autoquip is uniquely positioned to provide high-productivity material handling solutions with its dependable line of standard products, affordable modified standard product capabilities, and totally custom material handling solutions. Autoquip has become the source for high-productivity material handling solutions.

Autoquip Corporation
www.autoquip.com

 

Industry Awareness Update

Jeremy
Spencer

James
Chason

MHEDA Awards Two Scholarships
MHEDA awarded two students with $4,000 Material Handling Equipment Distributors Association Honor Scholarships for the 2008-2009 academic term. Jeremy Spencer is set to graduate from East Carolina University in December with a BS in Industrial Engineering Technology with a concentration in Systems Engineering/Military Science. A current member of the Army National Guard, he took a year off from school to serve his country in Operation Iraqi Freedom II. University of Tennessee senior James Chason has a 3.98 GPA in Logistics with a concentration in International Business. While interning at Kimberly Clark’s transportation headquarters, he worked with the management of raw materials volume international transportation.

MHEDA's Industry Advocacy Committee scholarship fund was established in 2005 to further the awareness and recognition of the material handling industry within the academic community. Each year, it is awarded to worthy students enrolled in a related industry discipline. To make a donation to this fund, visit this page.

Omaha High School Introduces Industry Curriculum
William Jennings Bryan High School in Omaha, NE, implemented a new Transportation, Distribution and Logistics (TDL) program to introduce students to the industry. Rozanne Murphy, wife of MHEDA President-Elect Duncan Murphy and an administrator at the school, helped design the program. The TDL track features an intro course in 9th grade and additional courses such as Industrial Manufacturing and Maintenance, Computer Aided Design and Engineering. Students who complete the requirements will graduate with a certificate of completion that can be redeemed at community colleges for credit.

Ken Shaw III

Fred Hill and Son Adds MHEDA to Web Site
Fred Hill and Son Company (Philadelphia, PA) President Ken Shaw III incorporated a section about MHEDA into his company's Web site in an effort to promote both MHEDA and the benefits of hiring a MHEDA-member company. Shaw had already included the MHEDA logo on his Web site and decided that adding more information could be beneficial. "Why not give visitors a little more information and try to explain why there is an advantage working with a MHEDA distributor?" Shaw says. "I believe there is value for the end-user in working with a distributor that is a member of the association. Being an association member shows the level of interest a company has in their field." While Shaw is using MHEDA to promote his business, he also feels the business is promoting MHEDA. He says, "One of the Board's missions is to promote the relevance of our industry and to raise awareness." MHEDA encourages all members to promote the value of their membership by displaying the MHEDA logo proudly on their Web site and other printed material.

MHEDA Gateway Now Wide Open
Earlier this year, MHEDA launched its Gateway program. The purpose of the program is to build a bridge between students looking for a career in material handling and employers seeking bright young minds. It involves an online database where students can post resumes specifically for MHEDA members to view. Over the last 4 months, more than 90 job-seekers have posted their resumes to the database. Learn more about Gateway here.

Young Distribution Professionals Conference

On August 3-6 at Eaglewood Resort and Spa in Itasca, IL, MHEDA will be co-sponsoring the 2nd annual Young Distribution Professionals Conference along with nearly 40 other distribution associations. Designed for young career-oriented professionals with less than 10 years of experience, this live seminar will focus on career paths, leadership skills, time management techniques, among many other topics. For details and registration information, please call 847-680-3500 or visit this page. Space is very limited, so quick action is encouraged.

A Salute to Our Service Men and Women

Are you or is one of your employees currently a member of the Armed Forces? Do you have any employees now serving a tour of duty? MHEDA wants to salute those who serve!
Please fill out the form at this link to send MHEDA the name of someone who should be recognized.


Certified Handling Systems Under New Leadership (Salt Lake City, UT)After 41 years in the business, Certified Handling Systems owners Marilyn & Gary Tang are retiring, leaving the company in the hands of their son, Curtis Ward, who takes over the CEO position effective June 15. “Curtis has proved himself to be a real whiz in his previous position as sales manager, and I am confident the company is in good hands,” Marilyn Tang says. Her grandchildren, Sean and Danielle Ward, also are joining the company. Sean is an outside sales representative and Danielle is a customer service representative.

(l-r) Pat Huebel (TMHU), Melinda Beckett-Maines (TMHU), Jennifer Boettcher (Arbor Day Foundation), and Nick Rush (Columbus Parks and Recreation)

Toyota Teams with Arbor Day Foundation (Columbus, IN)More than 100 volunteers from Toyota Industrial Equipment Manufacturing Inc. (TIEM), Toyota Material Handling U.S.A., Inc. (TMHU), the Arbor Day Foundation and Columbus Parks and Recreation planted 100 trees at Lincoln and Noblitt Parks in Columbus, IN. Toyota is planting a tree for every lift truck sold this year.

Cascade Appoints Five New Executives (Fairview, OR)Cascade Corporation now has fresh faces in several high-ranking positions. Andy Anderson was named senior vice president and COO. Joseph Pointer will step in as the CFO. Frank Altenhofen was named VP of Asia and Pete Drake is now VP of the Americas. Additionally, Davide Roncari was named managing director of Cascade Europe.

Tony Argue

MIT Names New VP (Dayton, OH)Miami Industrial Trucks (MIT) named Tony Argue VP of sales and marketing. Argue began working for MIT in 1995 as an account manager, eventually holding positions as general sales manager and corporate sales manager.

MHEDA Members Receive Raymond Honors (Greene, NY)The Raymond Corporation presented 8 MHEDA members with its highest performance award, Dealer of Distinction. The award-winning dealers are Arbor Material Handling (Willow Grove, PA), Associated Material Handling-North (Eagan, MN), Carolina Handling (Charlotte, NC), Heubel Material Handling (Kansas City, MO), Malin Integrated Handling Solutions and Design (Addison, TX), Pengate Handling Systems (York, PA), Raymond Handling Concepts Corporation (Fremont, CA) and Welch Equipment Company (Denver, CO).

The company also gave its Dealer of Merit award to 10 MHEDA members: Abel Womack (Lawrence, MA), Associated Material Handling-Central (Carol Stream, IL), Andersen & Associates (Twinsburg, OH), Brauer Material Handling Systems (Hendersonville, TN), Hooper Handling (Buffalo, NY), Raymond of New Jersey (Union, NJ), Raymond Handling Consultants (Lakeland, FL), Stoffel Equipment Company (Milwaukee, WI), Raymond Handling Solutions (Santa Fe Springs, CA) and Welch Equipment Company (Salt Lake City, UT).

Moore Named Indie Book Award Finalist (Denver, CO)The Next Generation Indie Book Awards named Gary T. Moore as a finalist in its sales category for his book Objective Based Selling. The Indie Book Awards recognize and honor the most exceptional independently published books in 70 different categories, and are presented by the Independent Book Publishing Professionals Group in conjunction with Marilyn Allen of Allen O'Shea Literary Agency. To order a copy of Moore’s book, visit this page.

Boston Rack Earns Award (North Easton, MA)The Boston Business Journal honored Boston Rack with its Pace Setters Award, recognizing the company as one of the fastest-growing privately held companies in the Greater Boston region. Also, Boston Rack moved its Southern regional headquarters to a larger, more modern facility in Roswell, GA, and is making efforts to increase its presence in Puerto Rico. Boston Rack also hired Asha Shamdasani as marketing coordinator for the company’s six branches and Nicole Palmer as sales and project manager for the California branch.

Michael J. Berns

Wildeck Promotes Berns (Waukesha, WI)Wildeck promoted Michael J. Berns, CPA, to chief financial officer. Berns joined Wildeck in 1993 and has served as accounting manager, assistant controller and controller. Wildeck President Keith Pignolet says, "The company has experienced consistent growth and profitability under Mike’s leadership, and we look forward to continuing this strong performance in the years to come."

New Employees at Badger ToyotaLift (New Berlin, WI)Badger ToyotaLift hired two new employees. Jerry Gresk joins the company as a new and used lift truck salesperson, and Ross Lillge comes on board as the new lift truck sales representative.

Are You Eligible for Propane Tax Credits? "Material handling distributors and their customers may be eligible for a tax credit for using propane gas," says Supplier/Associate member Teig Lawrence of Fuel Tax Credit Group. The federal government recently passed a law that rewards business, government and non-profit organizations for use of propane in off-highway motor vehicles such as forklifts, airport tugs and motorboats. The incentive equates to 50 cents per gallon used and is available for use from October 1, 2006, through September 1, 2009.

   

The incentive is in the form of a credit against income tax credit or a cash refund to a business.To claim the credit or refund, you or your customer must register with the IRS and be classified as an "alternative fueler." Upon IRS approval, the credit or refund can be claimed quarterly or annually. Quarterly claims must be filed by the last day of the quarter following the earliest quarter included in the claim. Therefore, a claim for the First Quarter of 2008 must be filed by June 30. Annual claims are usually filed on a special form with the claimant's federal income tax return.


Old Storage Systems Die Hard at LiftOne

Duncan, SC-based Draexlmaier Auto Parts had a Stac-U-Rak tool and die storage rack system by Ridg-U-Rak used to store 6,000-pound dies.

Tony Goodwin, major accounts manager at LiftOne (Charlotte, NC), has had Draexlmaier as a customer since he joined the company five years ago. However, the 6,000-pound die storage system was sold to Draexlmaier before he came on board. When Goodwin found out last September that the company wanted to expand that system and also add a new 16,000-pound die handling system, Goodwin contacted Paul Flecken, regional sales representative at Ridg-U-Rak. "I knew they'd had great success with the Stac-U-Rak product, so I asked Paul to come in and take a look at the application with me," Goodwin recalls. "We took some measurements, and he sent them back to the factory, who responded with designs."

Goodwin and Flecken essentially doubled the existing 6,000-pound system with six new double-sided bays. Within those 12 bays, 84 pallets can be placed wherever the customer wants. The new 16,000-pound system featured seven double-sided bays, for a total of 14 sections of shelving. “This one was not a pallet-style system,” Goodwin explains. The customer now has four levels of shelving, including the floor, complete with beams and steel decking.

Installation on both systems was completed by Ridg-U-Rak's factory installation crew. "They were fantastic, top-notch people," Goodwin says. "Having that good support both before and after the sale was important."

"It all boils down to the relationship with the customer. If I didn't have the relationship, there's a good chance we would not have had the opportunity at all," Goodwin says. "Of course, the other side of it was the reliability of the product that was already in place. It had proven itself to the customer, so that helped too."


2008 Educational Offerings
MHEDA University has a variety of opportunities to meet all of your training needs. View the complete 2008 MHEDA University schedule here. New in 2008, MHEDA is excited to offer every employee in your company access to online training. Access to the 12 sales podcasts and 21 online customer service training sessions—each a $149 value—is an exclusive no-cost benefit for MHEDA Members. To access these programs, visit this page.

Selecting and Keeping the Best Employees
June 19, 12:00 p.m. – 1:00 p.m. CT

Nancye Combs, President of HR Enterprise, Inc.
Find a solution to your selection and retention problems in this webinar. Registration is $149 per company location for unlimited participants for this session or $297 per company location for the entire series (includes a CD recording of April/May webinars.) Go to this page for more details.

Third Quarter: Storage and Handling Webinar Series

Gary T. Moore will help you enhance your storage and handling business strategies. Each quarter of 2008 gives you the opportunity to participate in a one-hour program or a series of webinars. Registration for unlimited participants at a company location is only $149 for each session or $297 for the entire series.

A Distributor Marketing Strategy: Showing Customers "How to Store More in Less Space"
July 16, 12:00 p.m. – 1:00 p.m. CT
Leverage the power of "How-to" marketing strategies. Learn the details of getting more business by showing your customers "how to store more in less space." More Information
How to Provide Legal and Performance Protection in Proposals; How to Manage Formal Contracts in Material Handling Projects
August 13, 12:00 p.m. – 1:00 p.m. CT
Learn how to build protection into your sales proposals and reduce and manage risk when dealing with formal, legal contract procurement. More Information
Building Permit Issues for Material Handling Projects
September 24, 12:00 p.m. – 1:00 p.m. CT
Learn what's changing when building permits are required for installing material handling equipment, and how to effectively deal with the building permit environment. More Information

Parts & Service Management Conference
September 11-12, Crowne Plaza Hotel Chicago O'Hare, Rosemont, IL

Improve your parts and service departments' customer service and profitability while networking with peers. Anyone who attends this live event will gain a better understanding of the role and impact these departments have. Registration is $749 per person and includes 1-1/2 days of training, take-home materials and meals. Visit this page for more information.

The Four Pillars of the Sales Profession
October 14-16, Doubletree Guest Suites, Dayton, OH
Don Buttrey, Sales Professional Training

Join MHEDA and the Association Education Alliance for this live event. The core concepts are the same as The Habit of Selling course offered in the past, updated to include more strategic selling modules and a CD of all the tools for easy download and usage. Pre-call planning is still emphasized and DVD role-plays with critique are included. Registration is $895 per person, including 2-1/2 days of training, take-home material, breakfasts, breaks and lunches. View this page for complete details or to register.

Marketing Strategies for Storage & Handling and Systems Integrators
November 5-7, Eaglewood Resort & Spa, Itasca, IL

This live event will provide the tools to strengthen your marketing message, help you learn and evaluate marketing strategies and tactics, and present the basics of developing a strategic marketing plan to grow your business. Learn from 4 real-life case studies and network with peers. Registration is $699 per person by September 5 and $749 per person thereafter and includes 1-1/2 days of training, take-home materials and meals. Visit this page for more information.

Calendar of Upcoming Events: June 2008
For more information about these events, please click
on underlined titles or call MHEDA at 847-680-3500.
June 19  • Selecting and Keeping the Best Employees Webinar
   

Two Industry Reports Available Through MHEDAThe 2008 Distributor Performance Benchmarking Report is complete and available for purchase. The results provide the most comprehensive set of benchmarks available on financial performance in the industry for both Industrial Truck dealers and Storage & Handling/Engineered Systems dealers. The detailed financial results indicate major differences between the performance of the typical firm and the high-profit firm.

The newly updated Employee Compensation Report provides detailed reviews of distributor executive and employee compensation and benefit programs, including salaries, bonuses and perks. Use the results to compare what others are doing in the industry and assist when making plans for your 2009 budget. Visit this page for more information on these reports or to order them online.

 

The Value of Networking                                     

Barloworld Handling (Charlotte, NC) HR Director Kimberli Lasyone values her MHEDA-NET group for the solutions it provides. "Through MHEDA-NET, I have been able to establish a circle of counterparts to share problems and solutions. What one person is experiencing as a problem, another has already defined a solution. The group provides help with the issues we face on a daily basis."

Mike French, OKI Systems (Cincinnati, OH) VP of operations, values the ideas, peer support and friendships he has gained through MHEDA-NET. "Through MHEDA-NET I have been exposed to great ideas and suggestions from others in the industry. Having a group of peers who face the same challenges and can offer additional support and advice is invaluable. The best thing about MHEDA-NET is the friendships you gain."

Conveyor Solutions (Schaumburg, IL) President Scott Lee values the deep talent pool of MHEDA-NET. "I've had the opportunity to attend many networking and education functions and MHEDA-NET is the single most valuable resource for networking. The talent pool in our group is very deep. The more you put into it, the more you’ll get out!"

If you are interested in joining a MHEDA-NET group, or would like more information on this free members only program, visit this page.


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